Faced with the challenge of an aging and unclear image for Estée Lauder's makeup line, we launched the flagship Emerald lipstick. Through research, we discovered that transforming Yang Mi's usual elegance into a bold new image would attract attention. This strategic shift increased viral discussions and resonated deeply with the audience, enhancing the product’s symbolism. The campaign's success was reflected in heightened brand visibility and significant engagement, showcasing the power of strategic storytelling and celebrity influence in driving brand success.