Alexander Fan, 20 Years experience in visual creativity & nearly 10yrs focusing in cosmetic & fashion.

Skilled in transforming brand strategy to effective targeted visual communication, thus enhancing consumer engagement and conversions. Highly aware of consumer mindset and journey, ensures content compatibility across platforms, improving acceptance and favorability.

Experience

• Creative Director of China region for the international cosmetic brand Estée Lauder, established both online and marketing brand communication content and visual schemes for China market.
  
  

• Former Creative Director of China for International Sportswear brand - FILA, led a team of 15 to provide visual solutions for the marketing department.
  
  

• Former APAC Creative Director in a Swedish wrist watch brand - Daniel Wellington, establishing online & offline brand strategies and visual solutions for 10 districts.
  
  

• Former Art Director of SEPHORA China, helping brand become high quality and market- oriented.
  
  

• Former Group Creative Director of Hearst Corporation, managing 3 teams and serving  advertorial content for international brands.
  
  

• Skilled in brand management, brand strategy, visual asset management, marketing solutions.
  
  

• Brand / supplier / cost management, marketing knowledge, leadership, coaching, teamwork.
  
  

• Fluent in English, Japanese, Chinese.
  
  

• Proficient in Campaign Ideation, Art direction, Film Creativity, Visual Creativity, Graphic Design, Packaging, Web Design etc.