• Pro-UV Launch

  • Pro-UV Launch

  • Pro-UV Launch

Perfectionist Pro UV Protection - New Launch

Year

2023

Brand

Estee Lauder

In the second quarter of 2023, the PRO-UV line was launched with spokesperson Wang He-Di participating in a stylish, urban gentleman-themed promotional video. Skating through skyscrapers, he presented an unprecedented new image to the audience, showcasing the product's effective outdoor UV protection capabilities and creating an overall high-end, fashionable feel.