Pro-UV Launch
Pro-UV Launch
Pro-UV Launch
Perfectionist Pro UV Protection - New Launch
Year
2023
Brand
Estee Lauder
In the second quarter of 2023, the PRO-UV line was launched with spokesperson Wang He-Di participating in a stylish, urban gentleman-themed promotional video. Skating through skyscrapers, he presented an unprecedented new image to the audience, showcasing the product's effective outdoor UV protection capabilities and creating an overall high-end, fashionable feel.