Faced with a stagnating product image and sales, we leveraged Wang He-Di’s strong fanbase and tailored a storyboard to highlight his charm using creative cinematography and lighting. This strategy resonated with his fans, leading to explosive sales growth, peaking at 12 million on the first day and achieving an 18% increase compared to the previous year. This approach not only revitalized the product's image but also significantly boosted overall brand visibility and market engagement.