In the fourth quarter of 2023, Estée Lauder launched the new Re-Nutriv Creme Foundation, enriching its Re-Nutriv makeup line portfolio and offering consumers a more luxurious makeup choice. The promotional video for the Re-Nutriv Creme Foundation created a lavish, golden ambiance in line with its luxury makeup positioning. We used visuals of radiant jewelry light throughout the video to echo the product's unique Liquid Diamonds Technology, establishing its high-end makeup positioning.